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149

Instagram Marketing 2020: Grow from 0 to 40k in 4 months

Watch This Instructor Take an Account from an Idea to 40k Followers in 4 Months

By Evan Kimbrell | in Online Courses

Are you tired of courses that just repeat information you could have found on a blog or YouTube? In this course, you will actually follow along with the instructor as he takes an account from complete scratch to 43,000 followers. You'll start from the absolute beginning with conceptualizing the account and end with a well-defined content strategy and over 700 posts. No fake followers, no boosted posts, and no cheating—just 47,000 real followers with an average engagement rate of over 7 percent.

5,561 positive reviews from 68,416 students enrolled

  • Access 149 lectures & 22 hours of content 24/7
  • Learn how to create a successful themed, business, or personal account on Instagram
  • Understand the platform-specific & growth marketing jargon associated w/ Instagram
  • Design a cost & time effective content strategy that works for long term growth
  • Use scheduling tools like Buffer & Later to better control and manage your future posts

"I feel bad I only paid $15 for this course. This course is worth $$$! Saying this course is amazing is an understatement. The instructor explained everything well, and he went above and beyond by providing really neat PDFs." – John Austria

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Course overview - 2:15
    • Review sheets, handouts, activities - all in one PDF
    • Course resources - Helpful links
  • Setting up your account
    • Intro to section 1 - 2:53
    • The 3 types of accounts - 3:30
    • What goes into a great account + jargon - 4:27
    • UI walkthrough - Creating a dummy account - 6:30
    • Picking a name - 9:28
    • Naming pro tips - 7:23
    • Follow Along - What to do when a name is taken - 5:22
    • Follow Along - How I got my name - 13:12
    • Name vs username - 7:46
    • What goes into a good logo - 11:40
    • Getting design done for your profile picture - 10:39
    • Follow Along - How I got my logo - 14:36
    • What goes into a good bio - 7:41
    • What you should say in your bio - 4:59
    • CTAs and links - 4:38
    • Follow Along - Putting it all together - 11:30
    • Instagram Insights & Iconosquare - 12:35
    • EXTRA - Optimizing your bio link (how to get pretty links) - 17:30
    • EXTRA - Protecting your account - 3:11
  • Planning your content strategy
    • Intro to section 2 - 0:58
    • The 3 types of content - 7:35
    • What works on Instagram + common themes - 6:35
    • EXTRA - Planning for aesthetics - 6:02
    • 8 accounts worth studying - 6:00
    • Follow Along - InnovationStation content strategy - 8:40
  • Laying the groundwork
    • Intro to section 3 - 1:34
    • Researching competitors - 10:17
    • Follow Along - Listing out competitors - 7:10
    • List out people to reach out to - 2:37
    • UI walkthrough - laying the groundwork - 13:28
  • Creating your first batch of content
    • Intro to section 4 - 2:14
    • Image best practices - 3:58
    • Alternate image sizes - 4:25
    • How to find good images - 8:32
    • Quick add apps - 19:33
    • Using Canva - 16:15
    • Follow Along - Using Canva - 12:18
    • Using Pablo to make images - 4:53
    • Using Photoshop - 17:42
    • Intro to creating video posts - 6:39
    • How to use other people's videos - 8:54
    • Shooting your own video - 14:36
    • Using Final Cut Pro - part 1 - 15:50
    • Using Final Cut Pro - part 2 - 9:37
    • Follow Along - Using Final Cut Pro (part 1) - 18:01
    • Follow Along - Using Final Cut Pro (part 2) - 23:37
    • UI walkthrough - creating your first batch of content - 14:50
    • Follow Along - Creating your first batch of content - 9:06
  • Posting
    • Intro to section 5 - 1:03
    • Elements of a good post - 6:06
    • Writing a killer caption - 7:12
    • How to add invisible line breaks - 6:37
    • Calls to action - 7:09
    • What are hashtags - 3:38
    • Picking the best hashtags - 6:53
    • When is the best time to post - 7:38
    • Follow Along - Posting - 3:53
  • Setting successful habits
    • Setting up a habit schedule - 12:17
    • Using your dummy account correctly - 5:51
    • Curating your posts - 7:45
    • Using Followers GoLike - 5:08
    • 5 ways to up your comments - 6:46
  • Growth #1 Shoutouts
    • Intro to shoutouts - 8:43
    • Shoutout best practices - 8:31
    • How to find shoutout partners - part 1 - 12:47
    • How to find shoutout partners - part 2 - 8:03
    • Paid shoutouts - 13:07
    • Follow Along - Paid shoutouts 1 - 13:11
    • Follow Along - Paid shoutouts 2 - 6:37
    • Advanced strategies for shoutouts - 9:10
  • Growth #2 Bots
    • Intro to bots - 5:30
    • Options for creating bots - 7:28
    • Setting up Instavast - 9:22
  • Growing and automating content production
    • Intro to growing & automating content production - 1:16
    • Creating a workflow for content production - 10:30
    • Dividing your workflow - 16:04
    • Follow Along - Dividing your workflow - 4:45
    • Writing requirements - 9:41
    • Finding freelancers online - 6:12
    • Deciding what help you need - 12:12
    • Writing a job post for Upwork - 13:03
    • Running trials & posting on Upwork - 18:19
    • Using Later for scheduling posts - 15:28
  • How to make money off Instagram
    • Intro to making money on Instagram - 0:58
    • #1 Selling shoutouts - 11:46
    • Building a price list for shoutouts - 11:13
    • #2.1 Affiliate marketing - 12:10
    • #2.2 Selling your own stuff - 11:36
    • #3 Flipping your account - 13:52
    • #4.1 Leads - Linktree - 11:41
    • #4.2 Leads - Lander - 19:15
  • Using stories to grow
    • Intro to stories - 1:08
    • The anatomy of a story - 5:50
    • Strategies for stories - 4:50
    • How to post stories - UI walkthrough - 6:23
    • Follow Along - Posting a story - 6:47
    • Follow Along - Innovationstation story strategy - 7:40
    • Stories best practices - 7:13
  • Instagram ads
    • Intro to Instagram ads - 0:56
    • 3 types of Instagram ads - 5:10
    • Boosted posts - 14:04
    • Instagram feed ads - part 1 - 11:36
    • Instagram feed ads - part 2 - 10:36
    • Story ads - 10:25
  • Instagram live
    • Intro to Instagram live - 1:14
    • What is IG live and what does it work for - 8:10
    • Instagram live UI walkthrough - 4:16
    • Promoting your live - 4:26
    • Follow Along - Setting up the giveaway for IG live - 9:58
    • Follow Along - Screen recording of live session - 18:40
    • Reviewing live performance - 6:11
  • Zombies
    • Intro to zombies - 1:53
    • Creating a zombie account - 13:40
    • Proxy vs VPN - 3:27
    • Coming up with names and bios for zombies - 8:16
    • Follow Along - Setting up a zombie account - 11:14
    • How to get phone numbers for zombies - 8:21
    • Adding logos to zombies - 9:10
    • Setting up a VPS & Jarvee preview - 13:25
    • Setting up AWS - 14:33
    • Intro to Jarvee - 16:45
    • Jarvee tools - part 1 - 17:44
    • Jarvee tools - part 2 - 16:01
    • Jarvee tools - part 3 - 7:00
  • Automated outreach
    • Intro to automated outreach - 0:54
    • Types of outreach - 5:41
    • Semi-automatic S4S outreach - 16:37
    • Semi-automatic S4S outreach - followup - 6:49
    • Using Jarvee for automated outreach - 16:53
    • Jarvee outreach - followup - 3:19
  • Competitions
    • Intro to competitions - 1:06
    • Giveaways vs competitions - 4:34
    • How to run competitions - 9:35
    • Giveaways - 6:45
    • Follow Along - Innovationstation giveaway - 10:00
  • Follow Along with the growth of Innovationstation
    • Follow Along - 425 followers - 7:13
    • Follow Along - 557 followers - 7:10
    • Follow Along - 2,374 followers - 9:06
    • Follow Along - 3,961 followers - 16:59
    • Follow Along - 4,237 followers - 9:08
    • Follow Along - 5,894 followers - 18:04
    • Follow Along - 11,242 followers - 18:37
    • Follow Along - 12,900 followers - 13:08
    • Follow Along - 25k followers - 8:27
    • Follow Along - 34k followers - 10:44
    • Follow Along - 40k followers - 6:24

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11.0 hours
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78

Financial Modeling for Startups & Small Businesses

Discover Your Startup's Key Drivers & Make Smarter Business Decisions

By Evan Kimbrell | in Online Courses

Financial models are invaluable for visualizing the things that make your business stick. They're not the simplest things to make, but knowing how is vital if you're starting your own venture. Designed for entrepreneurs and small business owners, this course will show you how to confidently create financial models of your operation and leverage them to make smarter, more informed business decisions.

2,055 positive ratings from 54,345 students enrolled

  • Access 78 lectures & 11 hours of content 24/7
  • Learn how to build financial models of your business from scratch
  • Use practice models & case studies to better understand your own models
  • Discover how using the right financial model can lead to better business decisions

"Great course. Will really help me with my pitch. Helps me learn the fundamentals of modeling and learn about different business models as well." – Kofi Quaye

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Microsoft Excel (software not included)
  • Working knowledge of Excel functions & formulas
  • Basic knowledge on Algebra

Course Outline

  • Introduction
    • Course overview - 6:06
  • Jumpstart
    • Modeling a lemonade stand - 5:58
    • Jumpstart Part 1: Unit economics (1) - 8:41
    • Jumpstart Part 1: Unit economics (2) - 4:55
    • Jumpstart Part 2: Calculating the labor cost & selling price - 5:38
    • Jumpstart Part 3: Single product, single location - 22:55
    • Jumpstart Part 4: Strawberry premium - 15:28
    • Jumpstart Part 5: Multiple Locations - 20:53
    • Jumpstart: Summary - 2:59
    • Q&A: Section 2 - 19:41
  • Before you build your model
    • What questions are you trying to answer? - 3:01
    • Map it out & Caveat on modeling - 3:30
    • Q&A: Section 3 - 16:26
  • Modeling best practices
    • Always start with the end in mind - 6:13
    • Clear over clever - 4:53
    • Always do sanity checks - 5:53
    • Start small & simple - 2:10
    • Define constraints - 1:21
    • Utilize Google! - 1:38
    • Q&A: Section 4 - 26:10
  • Case study: YouWorks Co-Working Space (part 1)
    • Introduction to YouWorks, our first case study - Sanity check - 13:20
    • YouWorks - Modeling revenue - 12:49
  • Modeling growth
    • User segmentation and the difference between users & customers - 7:07
    • User segmentation: YouWorks example - 7:46
    • Usage segmentation - 12:16
    • Think in terms of funnels - 7:31
    • Follow up on funnels - 4:51
    • Modeling growth rate - 4:58
    • Modeling attrition - 17:17
  • Modeling revenue
    • Free, but ad-based - 22:27
    • Affiliate model - 11:54
    • Freemium model - 12:24
    • Subscription model - 6:59
    • Pay per use - 12:56
    • Free product, pay for service - 8:39
    • Tiered pricing - 6:26
    • Base plus features pricing - 9:06
  • Modeling startup costs & expenses
    • Startup costs & operating expenses - 6:51
    • Headcount & labor - 12:30
    • Modeling rent & office needs - 9:52
    • Modeling hosting expenses - 12:32
    • Adding contingency - 5:12
    • Putting it all together - 2:29
  • Case study #1: Standard Assembly programming bootcamp
    • Standard Assembly - Overview - 3:21
    • Standard Assembly - Model overview & Startup costs - 7:05
    • Standard Assembly - Modeling revenue - 8:06
    • Standard Assembly - Modeling expenses - 7:07
    • Standard Assembly - Summary - 3:18
  • Case Study #2: YouWorks Co-Working Space (part 2)
    • Getting re-acquainted with YouWorks - 2:06
    • YouWorks - Startup costs - 4:40
    • You Works - Modeling revenue - 2:53
    • YouWorks - Modeling expenses - 3:49
    • YouWorks - Summary - 4:55
  • Case Study #3: Fancy Bread, mobile app for renting offices
    • Fancy Bread - Overview - 2:36
    • Fancy Bread - Model overview & Startup costs - 4:08
    • Fancy Bread - Modeling revenue - 12:50
    • Fancy Bread - Modeling expenses - 9:39
    • Fancy Bread - Summary - 3:43
  • Case Study #4: ScholarPRO & its inevitable doom
    • ScholarPRO - Introduction - 10:09
    • ScholarPRO - Assumptions & data part 1 - 18:49
    • ScholarPRO - Assumptions & data part 2 - 19:38
    • ScholarPRO - Income statement & expenses - 21:55
    • ScholarPRO - Graphs, simple revenue, & scenarios - 7:47
  • Case study #5: Tee Lounge, a brick and mortar business
    • Tee Lounge - Overview - 3:19
    • Tee Lounge - Model overview & Startup costs - 12:43
    • Tee Lounge - Modeling revenue - 6:25
    • Tee Lounge - Modeling expenses - 5:54
    • Tee Lounge - Summary - 4:48
  • Case Study #6: SaaSForce SaaS Startup
    • SaasForce - Overview - 3:50
    • SaaSForce - Model overview & Single salesperson economics - 18:17
    • SaaSForce - Modeling revenue - 8:16
    • SaaSForce - Modeling expenses - 7:14
    • SaaSForce - Summary - 3:29
  • Case Study #7: "Smoked Chili" Fast Casual Mexican Restaurant
    • Smoked Chili - Overview - 2:26
    • Smoked Chili - Model overview & Menu economics - 18:42
    • Smoked Chili - Modeling revenue - 8:57
    • Smoked Chili - Modeling expenses - 11:46
    • Smoked Chili - Summary - 3:32

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36

Advanced Product Management: Vision, Strategy & Metrics

Learn the Skills Product Managers Use Every Day

By Evan Kimbrell | in Online Courses

In this truly modern course, you'll learn all of the advanced skills and techniques that successful product managers use in their day-to-day working lives. From how to implement vision and strategy to get a better understanding of how to use data, these lectures are designed for founders, CEOs, and, of course, product managers. With real-world examples demonstrating exactly how to execute each approach, you'll find out exactly what to do (and what not to do) to build your company up to the level it deserves.

1,649 positive ratings from 11,015 students enrolled

  • Access 36 lectures & 5 hours of content 24/7
  • Understand what vision & strategy actually mean
  • Discover how the product development hierarchy works
  • Learn the most common types of strategy
  • Set out an effective roadmap
  • Use a more modern & agile form of road mapping
  • Understand the types of metrics you should be monitoring & optimizing
  • Analyze metrics using cohorts
  • Gain an understanding of origin source sorting & how this can skew product metrics

"This was a very enlightening course! I really loved the case studies and "real world" examples. I find it easier to grasp the concepts when you can see how it is implemented." – Helga Kotze

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Familiarity with Product Management concepts

Course Outline

  • Introduction
    • Course overview - 2:31
  • Product Management Foundations of Vision and Strategy
    • Intro to vision & strategy - 2:19
    • Vision vs. strategy - 4:36
    • Understanding the product development hierarchy - 4:27
    • A deeper dive on the art of vision - 6:35
    • How to set vision as a leader, CEO, or PM - 6:27
    • Real world examples of great vision using the framework - 13:00
    • Product strategy 101 - 8:53
    • Real world examples of strategy - 9:35
    • Putting it all together - vision as a PM vs CEO - 6:04
    • RECAP - Roadmapping - 5:18
    • Agile roadmapping using vision and OKRs - 5:56
    • Review & Recap: Strategy & vision
    • Q&A Vision & strategy (part 1) - 17:18
    • Q&A Vision & strategy (part 2) - 15:33
  • Vision Case Study
    • Vision case study (part 1) - 28:33
    • Vision case study (part 2) - 18:34
  • Advanced Metrics for Product Managers
    • Intro to metrics - 3:56
    • How to better tie metrics to product strategy - 8:05
    • RECAP - How to pick good metrics - 11:23
    • Leading vs. lagging metrics - 7:26
    • Metrics by cohort - 5:48
    • How to design a cohort analysis - 4:31
    • Metrics with origin source sorting - 7:28
    • Example - Origin source sorting - 12:19
    • Intro to T-testing - 10:10
    • T-testing example - 16:37
    • When to use data vs. intuition - 6:20
    • Review & Recap: Advanced metrics
  • Metrics by Industry
    • E-commerce metrics (part 1) - 8:42
    • E-commerce metrics (part 2) - 4:45
    • Mobile app metrics - 10:54
    • Marketplace metrics - 11:51
    • Review & Recap: Metrics in different industries
  • Interviews with Product Managers
    • Interview with Melissa Perri, CEO of Produx Labs (part 1) - 25:46
    • Interview with Melissa Perri, CEO of Produx Labs (part 2) - 16:34

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42

Rapid Prototyping for Entrepreneurs: Build a Demo in 2 Hours

Quickly Transform an Idea into a Working Demo with No Coding Required

By Evan Kimbrell | in Online Courses

Building a product is no longer a tedious, time-consuming process. With rapid prototyping principles, you'll be able to turn out a real demo of your app in just 2 short hours--valuable to you whether you're an entrepreneur intent on launching an MVP, a product manager seeking user feedback, or more.

726 positive ratings from 32,947 students enrolled

  • Access 42 lectures & 5 hours of content 24/7
  • Test the viability of your ideas: products, features & designs
  • Get an overview of prototyping concepts: key terms, when to use wireframes, etc.
  • Understand which prototyping tools to use
  • Formulate your strategy & define the scope of your project
  • Build a low fidelity version of your prototype: sketch it out, use templates & more
  • Handle images in Pidoco, use Balsamiq, etc.
  • Create an interactive prototype: design & polish it, create a tablet version, and more

"Extremely valuable insights. Evan has tailored the sessions in a way that it seems very easy and seamless to get into wireframing and prototyping. " – Manju Pillai

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Basic computer skills

Course Outline

  • Introduction
    • Course Overview - 3:54
    • Course Format - 3:31
    • The first thing to do - 1:21
    • Crash course terminology - 12:02
    • What is a wireframe? What is a prototype? - 6:25
    • High fidelity and low fidelity - 6:40
    • Understanding why we use wireframes and prototypes - 10:04
    • Picking a tool - 8:09
    • Important things to understand beforehand - 4:45
    • Following the construction path - 18:30
    • Section 1 review material
  • Coming up with details
    • Coming up with strategy - 11:29
    • Coming up with scope of our project - 18:25
    • Section 2 review material
  • Building our low fidelity version
    • Intro to sketching - 1:11
    • Materials for sketching - 3:45
    • Sketch it out part 1 - 8:13
    • Sketch it out part 2 - 14:56
    • Upgrade to a tool, getting started with Pidoco - 10:26
    • Getting used to the features in pidoco - 11:43
    • Creating a quick sitemap upfront - 14:56
    • The site elements to start with - 5:39
    • Using templates - 2:33
    • Handling images in Pidoco - 9:54
    • Adding and controlling Layers in Pidoco - 8:09
    • Annotate everything - 10:47
    • Alternative: Using Balsamiq part 1 - 19:50
    • Alternative: Using Balsamiq part 2 - 3:33
    • An example project created in Balsamiq - 3:21
    • Creating the low fidelity version of the Happy Hour app - 38:25
    • Section 3 review material
  • Creating an interactive prototype
    • Getting it designed and polished - 10:11
    • Why I don't use HTML/CSS - 2:43
    • Introducing M.A.P. - 10:02
    • Adding interactivity to your prototype - 15:04
    • Collaborators & reviewers - 12:51
    • Creating the tablet version - 9:58
    • Section 4 review material
  • Prototyping and beyond
    • What's next? - 3:20
    • Keep the learning going - 2:37
    • Section 5 review material
  • Feedback section
    • Send feedback about new lectures & courses

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78

Master Outsourcing: Get the Best Price & Save Time

Learn to Outsource Like a Pro: Master Uncommon Techniques & Skills

By Evan Kimbrell | in Online Courses

One of the most efficient cost-cutting measures that businesses use is outsourcing. Learn to outsource effectively, and you'll not only have the tools to save up to 90% on your next project, but you'll complete each task faster. There are endless opportunities for outsourcing available - you just need to know how to use them.

4.9/5 stars from 35,955 students enrolled: ★ ★ ★ ★

  • Access 78 lectures & 9 hours of content 24/7
  • Be 10x more efficient than those that don't outsource
  • Incorporate outsourcing into your projects, business, or job
  • Get the lowest, most reasonable price every time
  • Learn from a top-rated, experienced instructor
  • Outsource a variety of tasks including: web dev, mobile app dev, logo design, market research, customer feedback, email marketing, sales, proofreading & more

"The instructor went through great details explaining every aspect of outsourcing. He didn't leave out anything not answered. I'll definitely use the accompanying materials as a guide for future projects." – Hani M.

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction to the course
    • Course Overview - 7:33
    • First thing to do - 0:58
    • What is outsourcing? - 6:27
    • What should you outsource and what should you not - 12:11
    • Planning your budget and estimating costs - 12:15
    • Section 1 review material
  • Getting Started
    • Where to find outsourcing firms and freelancers - 7:43
    • Introduction to Elance - 19:33
    • Going further in depth with Elance - 2:44
    • Introduction to UpWork - 19:40
    • Going further in depth with Upwork - 5:53
    • Introduction to Freelancer - 9:06
    • Using alternative techniques and platforms to find contractors - 5:40
    • Section 2 review material
  • Dive Deeper
    • Planning your subcontracting strategy - 8:24
    • Deciding between a firm or a freelancer - 19:52
    • Country Profiles & how to pick your ideal combination - 18:34
    • The relationship between Price & Autonomy - 8:06
    • The Goldilocks syndrome - 7:38
    • Section 3 review material
  • Posting Expertise
    • Writing a title that attracts the right bids - 9:05
    • Hands on with writing titles - 12:39
    • Writing the perfect description - 11:06
    • Getting hands on with writing descriptions - 15:11
    • Getting the settings right - 19:03
    • Section 4 review material
  • Strategies for minimizing costs and time
    • Rapid cycling posts - 4:53
    • The $50 test - 4:14
    • The "Keyer" question strategy - 7:42
    • Repeating the project back to you - 4:12
    • Getting them off the platform - 4:21
    • The long term strategy - 5:17
    • Using messaging to your advantage - 7:15
    • Fixed rate vs per hour? Use our technique instead - 9:38
    • The Specializations strategy - 6:25
    • Section 5 review material
  • Best Practices
    • 6 pillars for evaluating contractors - 15:53
    • 6 red flags for contractors - 7:51
    • How important is site reputation? - 4:52
    • Understanding your response rate - 4:40
    • How to handle extra work and specifications - 2:09
    • What is good? Avoid this trap - 9:14
    • How to treat referrals - 3:15
    • Is outsourcing a long term solution? - 5:56
    • Legality with outsourcing - 10:56
    • Section 6 review material
  • Documentation
    • Creating an overview - 5:51
    • Creating a functions list - 10:29
    • Example: Creating our functions list - 10:35
    • Adding pages - 19:50
    • Creating the user section - 11:09
    • Creating the parameters list - 10:50
    • Adding comments - 2:50
    • Intro to Balsamiq - 19:50
    • Going further with Balsamiq - 3:32
    • An example site made in Balsamiq - 3:20
    • Section 7 review material
  • Selecting the right person
    • What to look for in their language - 9:31
    • Analyzing language further - 13:46
    • The response rate test - 6:30
    • Dissecting their Bid amount - 11:09
    • Section 8 review material
  • Internal Management skills
    • Getting acquainted with Asana, the king of project management tools - 12:28
    • Going further with Asana - 10:03
    • Section 9 review material
  • Bug Hunting
    • Becoming a bug hunting master - 11:14
    • Bug hunting on mobile - 5:11
    • Some thoughts on bug hunting - 1:39
    • TIP: Accelerate your testing this way - 0:49
    • Section 10 review material
  • Common Scenarios and how to handle them
    • Low quality work - 6:13
    • Missing Deadlines - 8:19
    • Repeatedly missing bugs - 6:10
    • They ask for money upfront - 5:14
    • They bid and disappear - 4:15
    • Contractor raises their price - 8:36
    • Section 11 review material
  • Feedback section
    • Send feedback about new lectures / content

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130

1-Day MVP 2.0 : Go From Idea To MVP

New Business Idea? New Feature for Your App? Create a Minimum Viable Product in One Day

By Evan Kimbrell | in Online Courses

Don't waste your best ideas because you're afraid of the process of bringing them to life. This course will give you the tools to turn any idea into a working prototype in just one day. You'll learn to fully formulate and validate your ideas and launch them with minimum upfront costs. With the skills taught in this course, you'll be winning over investors and collecting users in no time.

1,891 positive ratings from 39,615 students enrolled

  • Access 130 lectures & 12 hours of content 24/7
  • Finally pursue the business idea of your dreams
  • Learn the skills to be a successful entrepreneur
  • Learn from a top-rated instructor
  • Understand how to beat the competition
  • Study how to set up successful ad campaigns
  • Make wireframes & pitch decks
  • Win over investors w/ a Pidoco interactive prototype

"Super informative! The end of section PDFs really consolidated and reinforced the depth of detail covered in the video lectures." – Anna P.

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction - Getting Lean
    • Course Overview - 4:02
    • The first thing to do - 1:00
    • Lean in 5 minutes - 8:53
    • The lean mindset - 7:21
    • What is an MVP? - 5:33
    • Climbing MVP mountain - 8:25
    • Introduction to Section 1 activity: How would you MVP? - 1:03
    • Section 1 activity: How would you MVP?
    • Section 1 review material
    • QUIZ 1: Do you understand the basics of Lean?
  • Getting even leaner (OPTIONAL)
    • Should I watch this section? WATCH ME - 1:48
    • Fakin' it on the Serengeti - 9:18
    • Makin' it on the Serengeti - 9:08
    • MVP strategies - 11:30
    • Section 2 review material
    • QUIZ 2: Test your knowledge of MVPs and MVP strategies
  • Setting up your experiment (Checkpoint: 1)
    • Intro to Airbasket and Docs to go - 5:51
    • Smell test - 13:10
    • FOLLOW ALONG: Smell test with Airbasket - 8:20
    • Crafting your hypothesis - 5:27
    • FOLLOW ALONG: Airbasket's hypothesis - 2:56
    • Identifying your riskiest assumption - 9:17
    • FOLLOW ALONG: Riskiest assumptions for Airbasket - 7:01
    • Setting your minimum criteria for success - 12:17
    • FOLLOW ALONG: Minimum Criteria for success for Airbasket - 5:38
    • Section 3 review material
    • QUIZ 3: Assembling the perfect experiment
  • Identifying your target market
    • Drill down on potential customers - 11:03
    • FOLLOW ALONG: Drill down on potential customers for Airbasket - 7:00
    • Triage your list down to 3 - 10:03
    • FOLLOW ALONG: Triage a list of 3 for Airbasket - 5:40
    • Customer segmentation - 10:30
    • FOLLOW ALONG: Customer segmentation for Airbasket - 7:21
    • User personas - 4:13
    • FOLLOW ALONG: User personas for Airbasket - 7:43
    • Section 4 review material
    • QUIZ 4: The basics of identifying your customers
  • Competitive Analysis
    • Intro to competitive analysis - 1:55
    • 3 rules of competitive analysis - 4:42
    • Searching for competitors - 20:01
    • FOLLOW ALONG: Searching for competitors for Airbasket - 6:18
    • The 7 criteria for judgement - 7:46
    • Red Oceans & Blue Oceans - 9:42
    • Approve/Deny - Competitive analysis - 1:11
    • Section 5 review material
    • QUIZ 5: The tenants of good competitor stalking
  • Lean Customer development
    • What are customer interviews and why do we do them? - 3:17
    • The drill down list - 7:23
    • Building a hit list - 16:32
    • Finding people to interview - Same problem people - 11:18
    • Finding people to interview - Influencers, competitors - 6:23
    • Finding people to interview - Forums, commenters, everyone else - 7:15
    • Finding interviewees for the lazy man - 13:03
    • How to get them to talk - 12:00
    • Mass emailing with Streak - 11:50
    • How to run a customer interview correctly - 12:24
    • FOLLOW ALONG: Airbasket: Customer 1 interview - Discussion - 7:29
    • Now what? - 8:11
    • Approve/Deny - Customer interviews - 1:46
    • Quiz 6: Can you run a Lean interview?
  • Creating your pitch experiment
    • What's a pitch experiment? - 3:01
    • Landing page 101 - 9:28
    • Conceptualizing your hook - 15:04
    • Using a headline template - 2:11
    • Call to actions - 4:59
    • Features and benefits - 7:36
    • 3 levels of validation - 4:56
    • Getting setup in Launchrock - 11:39
    • OPTIONAL: Customizing your page with Canva - 13:42
    • FOLLOW ALONG: How I set up my Launchrock for Airbasket - 9:14
    • Subjective vs. objective and the importance of both - 6:53
    • QUIZ 7: Landing pages, copywriting, CSPs, and more
  • Pitching to soft targets
    • Why we don't message our friends - 2:49
    • The game plan - 3:06
    • Getting your 100: Reddit - 10:59
    • Getting your 100: Hacker News, Product Hunt - 8:14
    • Getting your 100: Blog attack - 6:07
    • Getting your 100: Honorable mentions - 4:30
    • Astroturfing - 4:57
    • Going over Launchrock results - 8:34
    • Approve/Deny - Simple pitch experiment - 1:22
    • QUIZ 8: Guerilla promotion
  • Upgrading your pitch experiment
    • Upgrading our test and going for more - 1:53
    • 4 new bells & whistles - 9:22
    • Pick your tool - 6:17
    • Getting set up with Instapage - 11:42
    • Adding your new bells & whistles - 12:18
    • Introducing A/B testing - 7:51
    • QUIZ 9: Test your marketing skills
  • Testing your idea against paid traffic
    • Setting up Facebook ads - 16:24
    • FOLLOW ALONG: Making the Airbasket FB strategy - 6:37
    • Setting up Google ads - 19:32
    • FOLLOW ALONG: Making the Airbasket Google ads strategy - 5:56
    • Assessing your results - 5:06
    • FOLLOW ALONG: Assessing the Airbasket results - 5:19
    • Approve/Deny - Complex pitch experiment - 2:08
    • QUIZ 10: Rapid advertising experiments
  • Building a functional MVP
    • Legos & Glue - 6:21
    • Writing out your functions list - 8:00
    • Baseboards - 7:04
    • FOLLOW ALONG: Airbasket baseboard - 4:26
    • Legos - 10:51
    • FOLLOW ALONG: Airbasket legos - 8:39
    • Glue - 8:27
    • FOLLOW ALONG: Glue for Airbasket - 3:03
    • You finished the course! - 2:04
  • DocsToGo Follow Along
    • Smell test for Docs to Go - 8:44
    • Docs to Go's hypothesis - 1:48
    • Riskiest assumptions for Docs to Go - 8:03
    • Minimum criteria for success for Docs to Go - 8:02
    • User personas for Docs to Go - 6:20
    • Drill down on potential customers for Docs to Go - 6:31
    • Triage a list of 3 for Docs to Go - 7:56
    • Finding competitors for Docs to Go - 8:27
    • How I setup my Launchrock for DocsToGo - 8:59
    • How I'm doing customer interviews for Docs to Go - 1:57
    • Docs To Go Interview #1
    • Docs to Go: Interview #1 - Discussion - 6:53
    • Docs To Go Interview #2
    • Docs to Go: Interview #2 - Discussion - 4:53
    • Docs To Go Interview #3
    • Docs to Go: Interview #3 - Discussion - 1:54
    • Docs To Go Interview #4
    • Docs to Go: Interview #4 - Discussion - 5:40
    • Docs To Go Interview #5
    • Docs to Go: Interview #5 - Discussion - 5:47
  • Feedback section
    • Send feedback about new courses & lectures
    • Using Alerts to keep tabs on competitors
    • My customer interview template
    • Customer Interview Generator

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7.0 hours
Lessons
98

Intro to Entrepreneurship: Get Started as an Entrepreneur

Master the Concepts & Techniques to Come Up with Great Business Ideas

By Evan Kimbrell | in Online Courses

Starting your own business is an exciting idea, but also a bit scary. How do you know what to do? How do you know if what you're doing is right? You learn. And this course will teach you everything you need to know to not just prepare yourself to launch a business, but to succeed in doing it. The time to pursue that dream is now!

1,489 positive ratings from 55,542 students enrolled

  • Access 98 lectures & 7 hours of content 24/7
  • Learn the core concepts of entrepreneurship
  • Understand how to think like an entrepreneur
  • Differentiate between the important & unimportant
  • Discover how to gather the resources you need
  • Learn how to consistently think in actionable business terms

"This is a great course for aspiring or baby entrepreneurs to acquire a well - rounded perspective of entrepreneurship." – Benjamin Clinard

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Familiarity with common companies will help but is not necessary

Course Outline

  • Introduction
    • Course Overview - 2:22
    • Get matched to other entrepreneurs using our companion app - 6:46
  • What is an Entrepreneur?
    • What is an Entrepreneur? - 2:12
    • Myths about entrepreneurship - 4:41
    • Common personality traits - 6:30
    • The most important trait of all - 2:03
    • Age & Entrepreneurship - 2:28
    • ACTIVITY: Test Your Entrepreneurial Aptitude
    • Section 2 review material
    • QUIZ 1: Test your understanding on Entrepreneurs
  • The Entrepreneurial Mindset
    • Introduction to Section 3 - 1:48
    • The entrepreneurial mindset - 3:23
    • Understanding the business life cycle - 5:31
    • The different types of income - 4:55
    • The process of opportunity recognition - 3:54
    • RESOURCES: Suggested reading for Entrepreneurship
    • Section 3 review material
    • QUIZ 2: Core concepts and terms
  • The Different Paths You Can Take
    • Introduction to Section 4 - 1:04
    • Side businesses - 2:30
    • Lifestyle entrepreneurs - 5:26
    • Startup founders - 2:33
    • Social entrepreneurs - 4:16
    • Section 4 review material
    • QUIZ 3: Do you understand the different types of Entrepreneurs?
  • Core Concepts & Frameworks
    • Introduction to Section 5 - 1:04
    • Service vs. Product businesses - 3:29
    • What is a business model? - 1:51
    • Old business models - 2:44
    • New, disruptive business models - 7:07
    • Scalability - 4:41
    • Section 5 review material
    • QUIZ 4: Review of core business concepts
  • Validating Your Idea
    • What is validation? - 2:56
    • Surveys - 6:13
    • Talking to experts - 4:37
    • The lean startup framework - 8:02
    • Pitch experiments - 5:21
    • Creating an MVP - 7:50
    • Section 6 review material
    • QUIZ 5: Validating your ideas
  • Fundraising
    • Know your options - 0:52
    • Bootstrapping - 10:37
    • FFF & Angels - 10:21
    • Equity & Debt - 5:48
    • Loans - 6:15
    • Venture capital - 9:36
    • Incubators - 6:19
    • Business plans and one-pagers - 10:49
    • Section 7 review material
    • QUIZ 6: Fundraising
  • Introduction to Idea Generation
    • Your most important tool - the scratchpad - 2:08
    • ACTIVITY: Idea lister builder - 3:35
    • WORKSHEET: Idea Lister Builder
  • Laying the Groundwork
    • The idea equation - 10:12
    • Areas to isolate & target - 10:11
    • 5 types of innovation - 15:14
    • Recap of idea dynamics - 8:04
    • Section 9 review material
    • QUIZ 7: Idea dynamics
  • Making It Fit
    • Introduction to Section 10 - 1:48
    • The Fit quadrant: Hobbies & Passions - 9:28
    • The Fit quadrant: Skills & Experiences - 6:32
    • ACTIVITY: Hobbies, passions, skills, & experience - 2:30
    • WORKSHEET: Hobbies, passions, skills, & experience
    • ACTIVITY: List out your goals - 5:47
    • WORKSHEET: Fill out your goals
    • The 3 business types: Pick yours - 13:32
    • How good does my idea have to be? - 9:59
    • The Eureka Myth - 9:48
    • Section 10 review material
    • QUIZ 8: Making it fit
  • Ways of Coming Up with Ideas
    • Problem-based business ideas - 14:56
    • Wouldn't it be great if - 6:52
    • Imagine the future - 6:40
    • Reverse imagination - 5:28
    • The Fit generator - 6:41
    • Cater to power users - 11:10
    • Reposition Good / Fast / Cheap - 8:54
    • Section 11 review material
    • QUIZ 9: Ways of coming up with ideas
  • Business Models
    • Saas: Software as a Service - 12:56
    • Subscriptions & Memberships - 7:40
    • PWYW: Pay what you want - 6:39
    • The sharing economy - 7:52
    • Marketplaces - 8:00
    • On Demand - 4:08
    • Curated boxes - 4:45
    • DTC: Direct to Consumer - 5:44
    • Crowdsourced catalogs & inventory - 3:17
    • Section 12 review material
    • QUIZ 10: Business models
  • Evaluate & Test
    • Introduction to Section 13 - 1:45
    • Matching fit - 12:17
    • Sustainability - 10:18
    • Path to validation - 8:38
    • Section 13 review material
    • QUIZ 11: Evaluate & test

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Lessons
72

How to Come Up With Killer Business Ideas: Complete Workshop

Learn How to Become a Business Idea Machine with Proven Strategies & Actionable Insights

By Evan Kimbrell | in Online Courses

Many of the biggest and brightest businesses you know today began as abject failures. They grew into success, but only through periods of trial and error. That's because "great" business ideas are often not immediately great. Cultivating an idea into something special is a process of trial and error, and one that requires some scientific thinking. You'll learn that way of thinking in this course.

2,064 positive ratings from 67,243 students enrolled

  • Access 72 lectures & 6 hours of content 24/7
  • Learn how to assess an idea's marketability
  • Spot market inefficiencies
  • Employ new, disruptive business models
  • Understand the process of developing & improving business ideas

"The course provides different ways to come up with ideas, right mindset and practical ways to look at ideas. Just what I expected." – Alex Nguyen

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Course overview - 4:33
    • How to get the most out of the course - 2:00
    • How to use the web app - the idea generator - 4:19
    • Your most important tool - the scratchpad - 2:08
    • ACTIVITY: Idea lister builder - 3:35
    • WORKSHEET: Idea lister builder
    • RESOURCES: Recording your ideas
    • Section 1 review material
  • Laying the groundwork
    • Intro to section 2 - 2:55
    • The idea equation - 10:12
    • Areas to isolate & target - 10:11
    • 5 types of innovation - 15:14
    • Recap of Idea dynamics - 8:04
    • Section 2 review material
    • QUIZ 1: Idea dynamics
  • Making it fit
    • Intro to Section 3 - 1:48
    • The Fit Quadrant: Hobbies & Passions - 9:28
    • The Fit Quadrant: Skills & Experiences - 6:32
    • ACTIVITY: Hobbies, Passions, Skills, & Experience - 2:30
    • WORKSHEET: Hobbies, Passions, Skills, & Experience
    • ACTIVITY: List out your goals - 5:47
    • WORKSHEET: Fill out your goals
    • The 3 business types: pick yours - 13:32
    • How good does my idea have to be? - 9:59
    • The Eureka myth - 9:48
    • Section 3 review material
    • QUIZ 2: Making it fit
  • Ways of coming up with ideas
    • Problem-based business ideas - 14:56
    • Wouldn't it be great if - 6:52
    • Imagine the future - 6:40
    • Essential reading for those focusing on startups
    • Reverse imagination - 5:28
    • The Fit generator - 6:41
    • Cater to power users - 11:10
    • Reposition good / fast / cheap - 8:54
    • Spotting market inefficiencies - 10:49
    • Adding technology to an offline industry - 7:36
    • Disintermediation - 7:16
    • Vertical Integration - 5:52
    • One-step solutions - 5:30
    • Make it eco-friendly - 5:42
    • Bloated margins - 10:24
    • Section 4 review material
    • QUIZ 3: Ways of coming up with ideas
  • Business models
    • A comprehensive list of online business models & who uses them
    • Saas: Software as a Service - 12:56
    • Subscriptions & Memberships - 7:40
    • PWYW: Pay what you want - 6:39
    • The sharing economy - 7:52
    • Marketplaces - 8:00
    • On Demand - 4:08
    • Curated Boxes - 4:45
    • DTC: Direct to Consumer - 5:44
    • Crowdsourced catalogs & inventory - 3:17
    • Section 5 review material
    • QUIZ 4: Business models
  • Evaluate & test
    • Intro to section 6 - 1:45
    • Matching fit - 12:17
    • Pain to payment - 5:03
    • Sustainability - 10:18
    • Path to validation - 8:38
    • Unfair advantages - 7:00
    • Section 6 review material
    • QUIZ 5: Evaluate & test
  • Idea advice & commentary
    • The value of ideas - 8:53
    • Red oceans & Blue oceans - 8:16
    • Idea frameworks & Unreasonable people - 4:17
    • West coast, east coast - 5:36
    • Avoid threshold problems - 4:52
    • Section 7 review material
    • QUIZ 6: Idea advice
  • Playing with the web app
    • Round 1: Lonely outsourcers & bartering virtual workers - 3:35

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Lessons
196

Digital Marketing Masterclass: Get Your First 1,000 Customers

Acquire Your First 1,000 Customers Using Social Media, Content & Video Marketing, PR, SEO, SEM, FB, Instagram, & More!

By Evan Kimbrell | in Online Courses

In business, the hard part isn't making a product anymore, it's finding a market for your product and getting people to buy them. If you think you don't have enough customers, this course is for you. Across 196 lectures, this course will help you understand modern marketing channels to effectively find customers. You'll learn social media marketing, community management and promotion, pitching press and getting coverage, and creating and promoting blog posts, video content, and ads. You'll also learn how to build a long term SEO strategy and execute CPC ad campaigns through Google, Bing, and Facebook.

"1,805 positive ratings from 69,943 students enrolled

  • Access 196 lectures & 25 hours of content 24/7
  • Understand modern marketing channels to find customers
  • Learn social media marketing through Twitter, Instagram & Snapchat
  • Know community management & promotion through Reddit, ProductHunt, and HackerNews
  • Learn how to get covered in blogs, news outlets & other media sites
  • Create & promote blog posts through Wordpress, Medium, and guest blogs
  • Learn to build a long term SEO strategy

"This is a great course to see how all digital marketing channels interact and merge towards meeting and or exceeding sales goals." – Bradley Leese

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications
  • Basic familiarity with social media

Course Outline

  • Introduction
    • Course overview - 2:57
  • The basics
    • Intro to traction channels - 4:18
    • The 19 channels explained (part 1) - 6:23
    • The 19 channels explained (part 2) - 4:23
    • The growth process - 5:36
    • Two components of every growth strategy - 2:21
    • Optimization audit - 9:00
    • Optimization audit: DEMO - 9:48
  • Building your strategy
    • Intro to building your strategy - 1:32
    • What pain do you solve? - 4:48
    • Frequency and depth of the problem - 3:25
  • Get your first 10
    • Intro to manual effort section - 3:15
    • Intro to Strategy 1: Complainy people - 3:00
    • Finding the complainy people - 8:18
    • DEMO: Finding complainy people - 6:52
    • Conversing with the complainy people - 10:57
    • Intro to Twitter & why we use it - 4:51
    • Topicality on Twitter - 8:55
    • Competitors on Twitter - 9:38
    • Locating forums and like-minded communities - 7:50
    • Messaging on forums - 9:15
    • Spreading the word on Slack - 6:53
    • The wonderful world of Reddit - 5:58
    • Facebook & LinkedIn sharing - 5:28
    • Using your network to announce your new business - 5:54
    • DEMO: Writing an email to your network - 9:32
    • Events & Meetups - 7:34
  • Get your first 100
    • Intro to community posting - 1:43
    • Reddit overview - 3:51
    • Raising your Reddit IQ - 6:06
    • Finding your subs - 6:18
    • Observing from a distance - 3:28
    • Optimizing your experience - 1:57
    • Emerging platforms: How to tell which platform is worth trying - 4:08
    • Intro to Snapchat - 3:54
    • Snapchat - Setting up your account - 8:01
    • Snapchat - Taking snaps and promoting - 9:22
    • Snapchat Tactic 1 - The Takeover - 7:52
    • Snapchat Tactic 2 - Run a promotion - 8:54
    • Snapchat Tactic 3 - Using your snapcode - 4:20
    • Intro to Instagram - 3:33
    • Instagram - Setting up your account - 11:31
    • Instagram - Taking and posting pictures - 14:25
    • Instagram Tactic 1 - Hashtag the right way - 8:27
    • Instagram Tactic 2 - Run a promotion - 7:26
    • Instagram Tactic 3 - Engage with others - 5:48
  • Take a break
    • Intro to Take a break - 1:58
    • Survey of analytics tools - 7:24
    • Installing Google Analytics - 4:54
    • Exploring Google Analytics - 11:42
    • Setting up goals in Google Analytics - 4:25
    • Origin source sorting in Google Analytics - 4:15
    • Linking strategies with Bit.ly - 9:25
    • Alternate linking strategies - 5:10
  • Get your first 500 - PR
    • Intro to PR - 6:06
    • A day in the life of a reporter - 6:52
    • Common angles for getting press - 4:47
    • Basing your angle off outlet and person - 5:11
    • Pitching vs press releases - 5:05
    • Core concepts in getting press - 11:04
    • Step 1 - Finding a journalist - 8:24
    • TIP: Use Helpareporter.com - 3:15
    • Step 2 - Researching and compiling interests of journalists - 6:41
    • Step 3 - Getting the attention of journalists - 3:33
    • Tactic - Quora pull-in - 6:50
    • Tactic - Doing research - 5:39
    • Step 4 - Pitching and writing the email - Getting their email address - 5:40
    • Step 4 - Pitching and writing the email - Writing the email - 6:21
    • Practice writing emails and headlines - 6:56
    • Preparing a press package - 3:23
    • Closing thoughts & comments - 5:20
  • Get your first 500 - Content Marketing
    • Intro to content marketing - 5:29
    • Inbound vs. outbound - 8:28
    • Why we should define our audience - 6:19
    • How do we define our audience? - 13:42
    • Creating user personas - 12:04
    • Content types 1 - Tutorials, interviews, roundups - 14:58
    • Content types 2 - Listicles, resource compilations - 11:12
    • Content types 3 - Company stories, case studies, infographics - 10:24
    • Content types 4 - Minisites, ultimate guides - 10:00
    • Common topics you can use (1) - 8:18
    • Common topics you can use (2) - 14:43
    • The key to content creation - 11:39
    • Creating a system for recording your ideas - 7:42
    • What to write: #1 Google autocomplete - 5:41
    • What to write: #2 Buzzsumo - 5:47
    • What to write: #3 Google keyword planner - 7:44
    • What to write: #4 Twitter trends - 5:35
    • What to write: #5 Reddit searching - 6:11
    • What to write: #6 Quora - 8:57
    • Ranking the ideas you have - 10:47
    • Test it before you try it - 8:42
    • Writing for specific goals - intro - 2:41
    • Writing for specific goals - Brand - 8:42
    • Writing for specific goals - Engagement & sharing - 11:25
    • Writing for specific goals - Conversions - 12:08
    • Tactic #1 - Long form content - 8:35
    • Tactic #1 - Long form content - DEMO - 14:19
    • Tactic #2 - Controversial posts - 15:04
    • Tactic #3 - Hyper-topical posts (1) - 12:35
    • Tactic #3 - Hyper-topical posts (2) - 5:39
    • Tactic #4 - Roundup posts - 12:34
    • Tactic #5 - Skyscraper technique - 12:14
    • Writing content for your audience - 11:50
    • Creating great headlines - 9:51
    • What is guest posting? - 2:36
    • Finding places to guest post - 8:36
    • Pitching your post - 6:10
    • Writing your post and what to do after - 8:26
    • How to promote your content
    • Getting influencers to promote your content - 10:06
    • How to get your content linked to from other websites - 9:45
    • Creating a content calendar - 14:21
    • How to tell if it's working - 17:33
    • Repurposing - 5:32
  • Get your first 500 - Video Marketing
    • Intro to video marketing - 3:24
    • Do you need video? - 8:30
    • Common types of videos - 19:00
    • Using video to reach specific goals - 6:30
    • The 3 phases of video projects - 2:12
  • Get your 500 - Video Marketing - Pre-production
    • Coming up with ideas for video - 11:41
    • Writing your video script - 16:19
    • When a video is most effective in your marketing process - 8:46
  • Get your first 500 - Video Marketing - Production
    • Basics of video production - 4:19
    • Lighting - Types of light bulbs - 16:11
    • Lighting - Lighting setups - 15:56
    • Audio - Types of microphones - 15:37
    • Audio - Soundproofing the space - 11:31
    • Video - Intro to video resolutions - 9:09
    • Video - Types of cameras - 16:01
    • Video - Video equipment - 10:29
    • Choosing a production setup based on your budget - #1 The cheap package - 10:48
    • Choosing a production setup based on your budget - #2 The standard package - 8:33
    • Choosing a production setup based on your budget - #3 Advanced packages - 10:11
    • Setup #1: The Wistia shot - 12:25
    • Setup #2: The interview - 7:39
    • Setup #3: The talk show - 12:48
    • Examples of other common video shots - 13:30
    • Production equipment & tips - 14:04
  • Get your first 500 - Video Marketing - Post-production
    • Overview of editing software - 10:52
    • Up and running in Premiere - 15:54
    • Creating rough cuts - 7:39
    • Working with editing templates & add-ons - 6:31
    • Outsourcing & virtual help (part 1) - 10:26
    • Outsourcing & virtual help (part 2) - 10:37
    • Editing style #1 - 12:05
    • Editing style #2 - 8:35
    • Integration overview - 7:57
    • How to tell if it's working - 5:33
  • Get your first 500 - Landing pages & lead magnets
    • Landing pages and how they work - 3:21
    • Examples of landing pages - 9:21
    • Landing pages: Five do's and don't's - 13:58
    • Practice: let's create a landing page (1) - 6:48
    • Practice: let's create a landing page (2) - 9:29
    • White papers - 5:55
    • How to create white papers - 11:57
    • E-books - 4:52
    • How to create e-books - 7:43
    • Email courses - 4:31
    • How to create email courses - 10:19
    • Webinars - 6:38
    • How to create webinars - 11:45
  • Get your first 1000 - SEO
    • Intro to SEO - 2:39
    • How does Google work? - 6:09
    • Long tail SEO - 4:09
    • Identifying keywords and doing research - 12:31
    • On-page SEO factors (part 1) - 8:10
    • On-page SEO factors (part 2) - 5:09
    • Writing SEO-friendly content (part 1) - 3:50
    • Writing SEO-friendly content (part 2) - 6:52
    • Practice: Let's write SEO friendly content - 6:41
    • How your website affects SEO - 8:33
    • Modern link building - 5:21
    • Link structure and site architecture - 6:30
    • Robots.txt and technical optimization - 6:29
    • Building SEO authority - 4:35
    • How to tell if it's working - 3:38
    • Closing thoughts - 4:27
  • Get your first 1000 - SEM
    • Intro to SEM - 4:08
    • SEM fundamentals and concepts - 10:20
    • Why should you use SEM? - 7:21
    • AdWords - How to get started - 4:31
    • AdWords - Budgets and bid strategies - 9:39
    • AdWords - Creating ad groups with keywords - 5:53
    • Facebook ads - How to get started - 6:03
    • Facebook ads - Creating your campaign - 4:00
    • Facebook ads - Setting up your audience - 8:26
    • Facebook ads - Creating your ads - 10:08
    • Closing thoughts - 3:38
  • Follow along
    • Intro to the follow along section - 3:42
    • Follow along: Finding and messaging complainy people (part 1) - 13:16
    • Follow along: Finding and messaging complainy people (part 2) - 7:43
    • Follow along: Topicality on Twitter - 16:31
    • Follow along: Tactic #1 Google autocomplete - 4:31
    • Follow along: Tactic #2 Buzzsumo - 6:48
    • Follow along - Creating a system for tracking your ideas - 9:13

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116

Small Business Lead Generation & Cold Email: B2B and B2C

Build a Lead Generation Campaign That Will Grow Your Business, Your Network & Your Opportunities

By Evan Kimbrell | in Online Courses

If you want to make any idea a successful one, you're going to need some outside help. Whether it's finding customers or just expanding your contact list, cold emails are the way to go. Cold email may have built up a bit of a bad reputation, but that's only because people don't know how to do it well. When used properly, the technique opens up access to any individual in the world, whether that's the average shopper or a Fortune 500 CEO. This course will take you through the entire cold email process from figuring out your target audience and building a hit list to effective copywriting and follow-up techniques. Plus, you'll learn the best software to use and how to automate the most time-consuming parts — even if you have no budget at all.

214 positive reviews from 8,900 students enrolled

  • Access 116 lectures & 3 hours of content 24/7
  • Know the common pitfalls of bad cold email
  • Craft body copy that converts based on multiple frameworks
  • Use Google, press releases, & attendee lists to pull contacts you might have missed
  • Find virtual assistants & contractors w/ the right skills and right price
  • Use the 3 golden rules of cold email to never launch a failed campaign

"Man, I love this course! It almost feels like you're watching a highly entertaining Youtube show, but with tons and tons of valuable advice on cold emailing!" – Roel Beckers

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • Course overview - 1:46
  • What works
    • What cold email looks like - 6:01
    • 336 templates for subject lines & cold email body copy
    • Getting into the mindset & myths - 2:30
  • Deciding on your target
    • Intro to targeting - 4:09
    • Ideal Customer Profile - 9:54
    • Building personas off data - 5:51
    • DIY threading - 8:18
    • Practice - Building personas - 13:13
    • How companies are broken down - 6:14
    • What level do you target? - 6:43
    • Section 3: Review & Recap
  • Finding the right person
    • Prospecting 101 - 0:40
    • Building a hit list - 5:32
    • Using Airtable for your hit list - 26:24
    • Where to mine - overview - 0:53
    • Mining with LinkedIn (free) - B2B/B2C - 5:03
    • LinkedIn Sales Navigator - B2B/B2C - 5:37
    • Mining with Google - 2:48
    • Using press releases for mining - B2B - 2:27
    • Award winner mining - B2B - 7:21
    • Conferences & attendees lists - B2B/B2C - 5:16
    • Presentations, slides, and publications - 1:14
    • Using directories - B2B - 12:32
    • OPTIONAL: Using communities for mining - B2C - 7:31
    • Twitter keywords - B2C - 9:37
    • Exporting competitors' followers on Twitter - B2C - 8:42
    • Personal network - how and when to use it - 8:34
    • Prospecting best practices - 1:41
    • Cold calling - 2:14
    • Follow along - Scripts for informational cold calling - 5:14
    • Practice - Cold calling (making a real cold call) - 7:30
    • Practice - Mining - 11:50
    • Section 4: Review & Recap
  • How to find the right email address
    • How email hunting works - 1:12
    • Using Email permutator + Mail tester - 8:03
    • Hunting for emails with Hunter.io - 11:35
    • Using Voila Norbert - 5:15
    • How to find email addresses of social media profiles - 10:19
    • Tricks for when you're not sure - 1:36
    • Alternatives to email - 8:01
    • Practice - Prospecting - 8:44
    • Section 5: Review & Recap
  • How to find the right email address - enterprise edition
    • Why these tools are different - 1:26
    • Using Datanyze - 3:30
    • Using The Harvester - 16:10
  • How to scale prospecting
    • Intro to scaling - 5:08
    • The 4 rules of outsourcing - 8:41
    • Intro to Freelancer - 8:18
    • Writing a job post - 17:15
    • Going over your bids & setting a trial - 7:28
    • Bulk prospecting - 9:34
    • Section 7: Review & Recap
  • Strategizing / Copywriting principles
    • 4 useful copywriting concepts - 1:51
    • The AIDA formula - 7:48
    • UVP - 2:59
    • The CBI framework - 3:17
    • Emotion based copywriting - 7:39
    • Section 8: Review & Recap
  • Subject lines
    • Subject lines - 10:15
    • Subject line templates - 5:53
    • Practice - Subject lines - 13:06
    • Practice - Rewriting bad headlines - 13:53
    • Practice - Writing subject lines for our interview campaign - 11:05
    • Section 9: Review & Recap
  • Your body is a wonderland
    • Intro to body - 1:36
    • Length, spacing, punctuation - 8:08
    • 4 parts of every cold email - 5:11
    • 3 golden rules of cold email - 4:17
    • How to address your prospect - 3:49
    • The Hook - 7:17
    • The Bridge - 5:36
    • The Pitch - 3:58
    • The CTA - 5:12
    • How much do you customize? - 6:03
    • Sending emails from company or personal email - 1:50
    • Using spintax to sound more personalized - 5:06
    • How to handle "
    • /
    • " email addresses - 1:18
    • Practice - Rewriting bad body copy - 13:53
    • Practice - Rewriting bad cold email from Perspectivo - 13:30
    • Practice - Writing cold emails for our interview outreach (Evan) - 9:56
    • Practice - Writing cold emails for our interview outreach (Zach) - 12:39
    • Section 10: Review & Recap
  • Flair / Rich media / Attachments
    • Why media is important - 3:45
    • Emojis, exclamation points, and smiley faces - 2:42
    • Using GIFs - 1:40
    • Using Loom for screensharing - 21:05
    • Section 11: Review & Recap
  • Software for running automated email outreach campaigns
    • Reply.io - Overview - 3:19
    • Reply.io - Intro to the UI - 15:49
    • Reply.io - Getting more in depth with the UI - 16:52
    • Reply.io - Setting up a campaign - 13:28
    • Reply.io - Extra features - 7:01
    • Polymail overview - 6:19
    • Polymail - Setting up a campaign - 13:57
  • Reply cadence & overall strategy
    • Best time to send emails (Zach) - 1:31
    • Following up - 4:57
    • Our interview campaign - How it went & Responses we got - 7:24
    • Section 13: Review & Recap
  • Case study #1 - Houses of Worship
    • Houses of Worship - #1 Targeting & mining - 5:27
    • Houses of Worship - #2 Copywriting - 3:31
    • Houses of Worship - #3 Sending the emails - 4:30
    • Houses of Worship - #4 Responses - 7:06
  • Case study #2 - Project Uplift
    • Project Uplift - #1 Targeting & mining - 2:12
    • Project Uplift - #2 Copywriting - 5:20
    • Project Uplift - #3 Responses - 3:05
  • Case study #3 - Evan's Perks
    • Intro to the EvansPerks case study - 4:18
    • EvansPerks - Targeting - 6:47
    • EvansPerks - Prospecting clients - 7:22
    • EvansPerks - Scaling up the process - 10:41
    • EvansPerks - The big fish strategy - 10:20
    • EvansPerks - Subject lines - 5:04
    • EvansPerks - Email copy - 15:02
    • EvansPerks - Reply cadence - 8:59
  • Interviews with cold email experts
    • Interview with Aaron Ross, author & Co-CEO of Predictable Revenue - 29:55
    • Interview with Mostafa Dastras, copywriter & blogger at LiveaBusinessLife.com - 26:27

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Lessons
64

Modern Copywriting: Writing Copy That Sells in 2020

Supercharge Your Conversions, Clickthroughs & More with Professional Copywriting Tips

By Evan Kimbrell | in Online Courses

Copywriting is the art and science of strategically delivering words that get people to take some form of action, and its impact is huge when it comes to marketing a product. Whether you need more subscribers, clicks, or sales, solid copywriting can help you reach your goals; and this course will show you how to write amazing copy for your own marketing efforts. From creating captivating headlines to mastering classic copywriting formulas that nearly eliminate writer’s block, you'll take on every element of this essential skill as you make your way through more than 60 expert-led lessons.

1,820 positive reviews from 25,239 students enrolled

  • Access 64 lectures & 7 hours of content 24/7
  • Start w/ the copywriting basics & understand your audience, products, competition, and more
  • Dive into persuasion tactics & learn how to stir up emotion in your reader
  • Learn classic copywriting formulas that nearly eliminate writer’s block
  • Discover how to hit the right tone & messaging when targeting other businesses
  • Explore crafting captivating headlines that draw people in
  • Learn how to write for landing pages, email, CTAs, social media, content marketing & more

"By the end of the course, I exactly knew how my content should be, how I can make my website better and how horrible my previous writing works were. Really recommended." – KR Kavin Raj

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Intro to copywriting
    • Introduction to copywriting - 2:30
    • What is copywriting? - 4:27
    • Know your product - 9:14
    • PRACTICE: Know your product - 3:33
    • Know your competition - 7:24
    • Competitive copywriting - 8:05
    • Case study: Volkswagen - 6:53
    • Know your audience - 9:14
    • PRACTICE: Know your audience - 5:39
    • Know your voice and tone - 6:18
    • Know your media - 7:28
  • Crafting your copy
    • Intro to crafting your copy - 1:31
    • The art of persuasion - 8:33
    • How to use power words - 6:57
    • Structure and technique - 8:04
    • How to stir emotion - 9:42
    • Writer's block - 10:10
    • How to write simply - 8:32
    • PRACTICE: Writing simply - 7:59
    • Copywriting styles - 10:37
    • Don't get sued (plagiarism edition) - 5:13
    • Don't get sued (legal edition) - 9:42
    • Avoid common mistakes - 8:50
    • PRACTICE: Crafting your copy - 6:07
  • Copywriting formulas
    • Storytelling: The Hero's Journey - 9:08
    • Storytelling: More storytelling - 7:32
    • Persuasive formulas - 6:48
    • Copywriting formulas: AIDA & more - 11:34
    • PRACTICE: Copywriting formulas - 7:18
  • Copywriting for B2B vs B2C
    • Intro to copywriting for B2B vs B2C - 1:58
    • Differences between B2B and B2C - 5:34
    • B2B copywriting best practices - 5:13
    • Case study: Zendesk - 9:45
  • Creating great headlines
    • Intro to creating headlines - 2:19
    • How and why headlines work - 7:42
    • Modern formulas for headlines - 11:17
    • PRACTICE: Modern formulas for headlines - 5:37
    • How to test headlines and why - 8:25
    • Supporting headlines with leads - 8:17
    • Creating readable headlines - 7:18
    • Twitter headlines - 8:09
  • Copywriting for landing pages and CTAs
    • Intro to copywriting for landing pages - 1:39
    • Landing page basics and structure - 8:26
    • PRACTICE: Planning your landing page - 5:13
    • Landing page copy styles and themes - 9:02
    • Writing copy for landing pages - 7:48
    • CTAs - 6:54
    • Case study: Shipt - 6:16
  • Copywriting for email
    • Intro to email copywriting - 1:56
    • Product announcements and promotional emails - 6:22
    • PRACTICE: Email types - Announcements & promos - 4:02
    • Newsletters and transactional emails - 7:02
    • Email copy best practices - 5:09
    • Subject lines - 6:37
    • Writing letters and brand messages - 6:42
    • Case study: Physician Associates survey - 5:12
  • Copywriting for social media
    • Intro to social media copywriting - 2:37
    • Social Media Platform differences - 7:02
    • PRACTICE: Social media platform differences - 3:54
    • Writing profiles for social media - 5:26
    • Headline and copy best practices - 8:00
    • Copywriting for Facebook - 7:57
    • Copywriting for LinkedIn - 5:19
    • Case study: iostudio - 5:21

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74

Technology for Entrepreneurs: Learn How to Understand Your Developers

Communicate with Your Developers by Learning How Technology Works

By Evan Kimbrell | in Online Courses

If you've ever taken your computer to a technician and said "Make it work" or "It doesn't work good. Me cry", you're exactly the type of person who needs this course. Over the next 10 years, the United States is expected to add over 2 million programming jobs. Jobs that pay well over $100,000 a year. So if you're trying to jump on the coding gravy train, put down your bronze statuette of Elon Musk standing on Mars, and start filling in the gaps in your "tech literacy". Even if you yourself do not become a "coding ninja", all the future coding ninjas you work with will thank you.

6,169 positive ratings from 103,264 students enrolled

  • Access 74 lectures & 6 hours of content 24/7
  • Understand the fundamentals of how programming works
  • Choose what programming language & path you want to pursue in your career
  • Evaluate, install, & modify any content management system
  • Understand world technology trends like responsive design, pair programming, PaaS systems, & the growth of APIs

"This course was extremely amazing!! I totally loved it 3000%. I have tried programming before but stopped due to circumstance, but this course has reignited my passion and hunger to get on programming again!" – Sohwo Akpoguma

Evan Kimbrell | Founder of Sprintkick

4.4/5 Instructor Rating: ★ ★ ★ ★

Evan Kimbrell is the founder and director of Sprintkick, a referral based full service digital agency based out of San Francisco. Over the last 4 years, he has overseen the development and launch of over 100 web and mobile apps. Clients range from 1-2 man startups bootstrapping their idea, to multibillion dollar Fortune 100s like Wal-Mart, Dick’s Sporting Goods, & GNC. Before founding Sprintkick, Evan worked as a VC for the LA-based Juvo Capital firm.

487,933 Total Students
54,087 Reviews

Important Details

  • Length of time users can access this course: lifetime
  • Access options: web & mobile streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • The basics
    • Course overview - 2:22
    • Why care about computers? - 2:47
    • What is a computer? - 3:40
    • How does a computer work? - 9:31
    • How do computers send & receive information? - 2:35
    • Machinespeak & The Matrix - 11:08
    • What's an operating system? - 6:33
    • Operating systems in the modern era - 9:23
    • ACTIVITY: Get involved
    • Desktop software - 7:13
  • The internet
    • The history of the internet - 7:02
    • The anatomy of the internet - 8:07
    • Domain, IP, DNS - 4:50
    • How do browsers work? - 6:24
    • How does mobile internet work? - 3:49
    • The anatomy of a website - 8:34
    • The anatomy of a mobile site - 7:45
    • OPTIONAL: Let's talk about Netscape - 4:48
  • Front, back, & stacks
    • What is front-end vs. back-end? - 5:02
    • ACTIVITY: Front or Back? Look at job descriptions and see which is which
    • What do I mean by language? - 4:12
    • HTML - 6:38
    • ACTIVITY: Let's try out some HTML
    • CSS - 7:26
    • ACTIVITY: Let's try modifying a CSS sheet
    • JavaScript - 4:58
    • ACTIVITY: Let's try JavaScript
    • Let's talk about back-end - 1:18
    • Python - 4:57
    • PHP - 3:57
    • Ruby - 2:30
    • What is a tech stack? - 5:24
    • Common stacks for web - 5:47
  • Core concepts of coding
    • Intro to the core concepts of programming - 3:14
    • Intro to Sublime - 4:05
    • Syntax - 9:08
    • Variables - 6:44
    • Printing - 4:14
    • Commenting - 5:28
    • Strings - 8:43
    • Arrays - 8:12
  • Frameworks & APIs
    • What is a framework? - 4:17
    • Front-end frameworks - 4:26
    • Back-end frameworks - 5:41
    • What is an IDE? - 6:01
    • Libraries - 5:21
    • What is an API? - 6:42
    • ACTIVITY: Make a mashup
  • Content management systems
    • What is a CMS? - 5:09
    • The big three CMS: Wordpress, Drupal, Magento - 8:22
    • Let's look at Wordpress - 10:39
    • The new guard CMS: WYSIWYG, Squarespace, Weebly, Shopify - 8:11
    • Let's look at Shopify - 10:31
    • Picking one CMS over the other - 5:37
    • ACTIVITY: SquareSpace or WordPress?
  • Advanced concepts
    • GIT - 4:18
    • OOP - 5:16
    • ACTIVITY: Find examples of software bugs
    • Continuous integration - 4:50
  • Tech trends
    • Full stack JS - 5:14
    • Pair programming - 3:57
    • Full stack design - 2:05
    • Hybrid apps - 5:15
    • Responsive design - 5:20
    • Saas, Paas, & Iaas - 11:18
    • SWIFT - 3:43
  • Choose your path
    • Intro to section 9 - 1:34
    • Web development vs. software engineering vs. hackers vs. full stack design - 6:59
    • How do you choose? - 4:50
    • How to learn front-end development - 8:28
    • How to learn back-end development - 4:14
    • PHP, Ruby, Python - 6:02
    • Should I specialize in new technologies? - 3:08
    • ACTIVITY: Job titles

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  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.